aten style guide cover

Introducing the ATEN Minimaliste 10.1 Freedom Dress. Born out of the desire for a dress that one could live in, the 10.1 is a lifestyle choice- a choice of the freedom to always have a great dress to wear, to downsize your closet, to travel suitcase free, and to change your look in a quick minute.Versatile, weatherable andcomfortable, the 10.1 can take any woman from an early morning stroll on the beach to the office to an evening soiree-and everywhere in between.Easily weathering splashes atcocktail parties, NYC curbsides and tropical storms, the 10.1 washes out in the sink with no iron required, and occupies less space than a pair of flip flops.From inception, the 10.1 was designed to convert to 10 different styles- so far the variations are up to 40, and counting. Available in black or white.